CAN Design is a modern-thinking, energetic, graphic design & advertising studio, based in South Melbourne, Victoria.
From creative concepts through to finished art, for both digital and print requirements, we are a boutique one-stop branding, brand management, advertising and design agency.
Listening to and understanding clients’ needs, help them navigate through an ever-changing business environment and craft individual solutions are at the very heart of what we do. Clients both big and small will benefit from over 20 years of trading experience in the variety of fields that now make up the modern marketing mix.
Design, redesign and branding strategies are the first associations and recognition which differentiates and identifies an entity in its market, field or endeavour. CAN Design have extensive expertise in developing identities and brand from logo creation through to comprehensive style guides, marketing and promotional material and staff training for ‘in-house’ consistency management and implementation.
From our experience the print industry is far from dead, although with recent advances in multimedia, digital interactivity and social media, solutions can often cover broader outcomes than just the original ‘printed brochure’. CAN Design will always tailor print creative to meet requirements beyond just print. For example .pdf or .jpg files for the internet/email, or other appropriate cost-effective solutions if deemed more suitable over and above print.
Digital media has come a long way in such a short time, and together with the impact and speed social media can contribute – eMarketing needs to be at the forefront of any organisations marketing. From the simple development and maintenance of company facebook pages to social media competitions and viral marketing, CAN Design can help you plan and engage the appropriate solutions for the optimum result.
From applying existing style guides, managing existing brand parameters, evolving guidelines for additional applications, to refreshing brands to work in new environments and emerging digital trends, CAN Design has the ability to work within strict provided guidelines or create evolved extensions to give an exciting new presence.
Our brand management service focuses on ensuring your visual identity is consistent online and in print. This includes creating visual material as required, formatting documents, print management, social media and website management. We also understand that sometimes you may want to manage your own documents or update your website in-house. It is important to have a consistent look that is in line with your brand – so we can provide the tools to keep your in-house documents looking sharp.
We believe the Brand is your “WHY”.
It is taking a position, owning a value and standing for something. …and that something is not ‘WHAT’ you do, it’s ‘WHY’ you do it. This is what people will believe. Your brand is not your product. Your brand is the belief behind your product. We all buy Brands before before we buy product.
So, great creative advertising is the ultimate sale of a Brand. A Brand’s style and soul are immediately communicated through its core message. At its core, every brand has something special to reveal – something that inspires people. As a strategic marketing agency we help brands discover their true voice and a sense of purpose that genuinely inspires its audience.
We know retail and the retail property market. We know show-stopping events, and we know Tourism.
We understand what works, what doesn’t and how to make a difference. And that at times you don’t need to re-invent the wheel when there is already a set of guidelines that is working.
Understanding your businesses specialist objectives, marketing platform and brand positioning is key to developing a compelling brand proposition within your environment.
CAN Design understands this.
We CAN help.
